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What Kind of Businesses Need Video for Social Media?

Updated: Jul 13, 2023

Video has become an integral part of social media marketing for various businesses. Here are some types of businesses that often benefit from using videos on social media:


E-commerce and Online Retail: Businesses that sell products online can use videos to showcase their products in action, demonstrate their features and benefits, and engage potential customers. Videos can help boost conversion rates and provide a more immersive shopping experience.

Food and Beverage: Restaurants, cafes, food delivery services, and food product companies can leverage videos to showcase their delicious offerings, demonstrate recipes, share cooking tips, and engage with food enthusiasts. Videos are highly shareable and can help generate buzz and increase customer engagement.

Fitness and Wellness: Gyms, fitness studios, personal trainers, and wellness brands can use videos to demonstrate workout routines, share fitness tips, provide motivational content, and showcase success stories. Videos are effective in capturing attention and encouraging viewers to take action towards a healthier lifestyle.

Travel and Tourism: Travel agencies, hotels, resorts, and tourism boards can leverage videos to showcase destinations, highlight unique experiences, and entice travelers. Videos can provide a visual escape and inspire people to plan their next trip. Check out these videos we made for Visit Sarasota County!


Event Planning and Entertainment: Event planners, concert organizers, performers, and entertainment companies can utilize videos to promote upcoming events, share highlights from past events, and generate excitement. Videos can capture the energy and atmosphere, encouraging people to attend or participate in future events.

Real Estate: Real estate agents and property developers can use videos to showcase properties for sale or rent, provide virtual tours, and highlight the unique features of different listings. Videos help prospective buyers or tenants get a better sense of the space before making a decision.

Creative and Design Industries: Artists, designers, photographers, and creative professionals can showcase their portfolios, share behind-the-scenes footage, and demonstrate their creative process through videos. This visual medium allows them to display their work effectively and attract potential clients.

Education and Online Courses: Educational institutions, online course providers, and individual educators can utilize videos to deliver educational content, tutorials, and training materials. Videos enhance the learning experience and make complex concepts more understandable and engaging.


These are just a few examples, but in general, any business can benefit from incorporating videos into their social media strategy. The key is to create content that aligns with the brand, engages the target audience, and provides value or entertainment.

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